Photo Credit: RWLV
LAS VEGAS (April 4, 2022) – Resorts World Las Vegas and Concerts West / AEG Presents have entered into a first-of-its-kind agreement with Allergan Aesthetics, an AbbVie company (NYSE: ABBV), to become the preferred aesthetics and rewards partner for Resorts World Las Vegas. As part of the multiyear agreement brokered by AEG Global Partnerships and Resorts World Las Vegas, Allergan Aesthetics will have exclusive branding rights to the property’s 66th floor lounge, now known as Allē Lounge on 66, and Resorts World Theatre’s VIP meet-and-greet space, Allē Backstage. This is the first official partnership with entitlement of this kind at Resorts World Las Vegas which opened in June 2021. This agreement represents Allergan Aesthetics’ first-ever branding of a specific area at a major resort and live entertainment venue.
"Allergan Aesthetics’ consumer loyalty program, Allē, is disrupting the aesthetics space by offering the most robust rewards program in the industry," said Heidi Shurtz, Associate Vice President, Integrated Marketing and Promotions, Allergan Aesthetics. "With partnerships like this we are truly creating consumer engagement in a way that has never been done before within aesthetics. We plan to continue to pursue meaningful partnerships like this for the benefit of our loyal consumers."
The newly named Allē Lounge on 66 will provide Allergan Aesthetics the ability to introduce millions of annual visitors to its portfolio of products and treatments. Located on the 66th floor of Las Vegas’ newest resort, Allē Lounge on 66 offers guests an impressive meeting space to connect and relax in a luxe setting. Allē is curating unique consumer experiences, engaging guests with brand-tailored, on-site activations and promotions at the Lounge that offers guests sweeping views of the famed Las Vegas Strip.
“Allergan Aesthetics is an ideal partner for Resorts World Las Vegas as the company continues to break barriers in its industry and also shares our vision of bringing new and exciting experiences to our guests,” said Scott Sibella, President of Resorts World Las Vegas. “This first-of-its-kind partnership will allow us to leverage our common audiences and create synergies that will take our brands to the next level.”
With Allē Backstage, located inside Resorts World Theatre, Allergan Aesthetics solidifies its position as a category leader, not only across Las Vegas, but also amongst some of the most passionate live music and entertainment fans who will be visiting from around the world each year. With Allē Backstage, Allergan Aesthetics will engage select premium fans, headlining artists and VIP guests through various activations throughout the space.
“We are proud to welcome Allergan Aesthetics, an internationally renowned category leader as our newest partner,” said John Nelson, Senior Vice President of AEG Presents Las Vegas. “Their commitment to excellence matches ours and together, we look forward to adding to the guest experience at Resorts World Las Vegas while bringing world-class live entertainment and enhanced fan experiences to visitors of our state-of-the-art theatre.”
“Resorts World Las Vegas has quickly become one of the most exciting destinations on the Las Vegas Strip and we’re thrilled to have Allergan Aesthetics by our side as we continue to bring this incredible venue to life,” said Erin Zinser, Vice President of AEG Global Partnerships. “AEG has a very successful and long-standing relationship with Allergan Aesthetics, so we knew this partnership would be a natural fit from the start. We look forward to collaborating on innovative new fan experiences and growing live entertainment in Las Vegas together for years to come.”
