MTN Dew Flamin HOT with DJ Pauly D and Chef/Rapper Action Bronson





April 25, 2022



MTN DEW® FLAMIN' HOT® BECOMES THE OFFICIAL DRINK OF HELL AND YOU CAN JOIN THEM THERE…IN HELL, MICHIGAN THAT IS, AS NEW PRODUCT RELEASES NATIONWIDE


But they're not going alone, the brand is sending DJ Pauly D and Chef Action Bronson to the depths of Hell… Michigan for an April 30 bash that's guaranteed to be spicy





PURCHASE, N.Y., April 21, 2022 /PRNewswire/ -- There is no better place than Hell to welcome back by overwhelming demand, MTN DEW® FLAMIN' HOT®. So good in fact, that not only is MTN DEW FLAMIN' HOT the perfect meeting of Spicy and Sweet, but now THE Official Drink of Hell…Michigan.


To celebrate earning the title, MTN DEW FLAMIN' HOT is journeying into the depths of Hell, Michigan for a one-night only event, affectionately called To Hell with MTN DEW FLAMIN' HOT, on April 30. DEW fans from across the country are invited to join in on the fun. Not only that, but Jersey icon and loyal GTL proponent, DJ Pauly D, is joining MTN DEW in Hell to bring the fire beats.


"When MTN DEW asked me to go to Hell, I thought they were messing with me. But then I realized they wanted my help to make Hell even hotter with my fire beats. There is no one better to bring the heat. Yeaaahhh buddy!" says DJ Pauly D.


This internet-breaking flavor deserves an equally epic menu, chock full of MTN DEW FLAMIN' HOT goodness. Enter the culinary stylings of Chef and Rapper Action Bronson. Chef Bronson brought the doubly fiery pairing of MTN DEW FLAMIN' HOT and FLAMIN HOT® snacks to life in a four-course spicy meets sweet menu that's bold as hell.


"I had a blast coming up with these recipes for MTN DEW FLAMIN' HOT and I mean who else can say they whipped up the finest grub in Hell?" says Chef and Rapper, Action Bronson.


DEW Nation, You are Invited...

Join MTN DEW, DJ Pauly D and Action Bronson at To Hell with MTN DEW FLAMIN' HOT on Saturday, April 30 for all the below and more. Admission is free and you can find us here - 42.4338° N, 83.9845° W. At least until the bars close at midnight.


• Sparky's Saloon, featuring MTN DEW FLAMIN' HOT inspired mixology for fans 21+ and over

• The MTN DEW FLAMIN' HOT Grill, where Chef Bronson will be serving a curated VIP menu

• The MTN DEW FLAMIN' HOT Country Club, a MTN DEW takeover of the local 18-hole putt putt course


"When we launched MTN DEW FLAMIN' HOT online last year in limited supply, the product sold out in less than an hour. Now, we're excited to bring it back to our loyal fans by making it available at retailers nationwide and celebrate as the official drink of Hell, Michigan," says Pat O'Toole, chief marketing officer, MTN DEW.


MTN DEW FLAMIN' HOT is available nationwide at all major retailers and convenience store locations in 20 oz. bottles and 12 oz. cans.


For more information, visit www.mountaindew.com/hell and follow @MountainDew on Twitter, Facebook and Instagram.