Memphis hitmaker Moneybagg Yo drops in your face video for standout “Hard to Love” mixtape track, “F MY BM”. Watch the video HERE and stream Hard To Love HERE via CMG/N-Less/Interscope Records. In the clip, which was directed by fellow rap luminary DaBaby, Bagg underlines why he is such a force to be reckoned with in hip-hop: boundless charisma and attitude. “F MY BM” made its broadcast premiere on MTV Live, MTVU, Yo! MTV, BET Jams, BET Hip-Hop and on the Paramount Times Square billboards.
“Rappers think soon as we meet they get a verse for free (no sir), hate when business get personal pay the standard fee (right now),” he spits in the video, which finds him on trial for cheating on his baby mama. “Bitches think soon as we f**k they get a purse from me, she like I know you seen me call why you being weird to me (I’m not).” The menacing, piano-centric production on the track truly soars when paired with tongue-in-cheek visuals.
That honesty is the defining feature of Hard To Love. From the tape’s beginning, Bagg reminds the listener just how propulsive his music can be. “Keep It Low,” his breakneck collaboration with Future, sounds as if it’s going to leap out of your speakers and ricochet around the inside of your car.
Bagg’s versatility as a collaborator is also on display by way of “On Wat U On,” his acclaimed collaboration with fellow Memphis native and national breakout star GloRilla, “Shot Off Gumbo,” which pairs him with Fat Wizza and Bagg’s signee YTB Fatt, the Fridayy duet “Lies,” and the Lil Durk- and YTB Fatt-assisted “Rock Out.”
In just a handful of years, Moneybagg Yo has cemented himself as one of the most irresistible voices in the club and on the streets. Beyond the undying love he receives from his hometown, he’s been celebrated by critics and fellow rappers alike. He has been nominated for Billboard Music Awards and iHeartRadio Awards, received acclaim from publications like Pitchfork and the New York Times, seen his collaboration with Yo Gotti, Mozzy, and Lil Poppa, “Big League,” chosen as the official song of the 2022 NBA Finals, and collaborated with A-list stars like J. Cole, Kanye West, 2 Chainz, and YG.
Now, with the music video for “F My BM,” Bagg delivers poise while showcasing a fiery new track that demands repeat listening.
Moneybagg Yo also recently announced his long-awaited US “Larger Than Life” tour. The 23-date run kicks off this August in Orlando before he heads to major cities such as New York, Chicago, Los Angeles, and Houston, before wrapping up in his hometown of Memphis, Tennessee. Fans can expect Bagg to perform a plethora of his catalog including his No. 1 hits that topped the radio charts including, “Said Sum,” “Time Today,” “Wockesha,” and “Scorpio.” Tickets are available to the public on Tuesday, June 13th at 10am Local time HERE. See below for full list of tour dates.
