Formula 1 Crypto.com Miami Grand Prix





February 22, 2022



Formula 1® Crypto.com Miami Grand Prix Announces AutoNation as Event Supporter


AutoNation to have prominent branding at the Miami International

Autodrome with trackside signage at pivotal areas around the track AutoNation’s DRVPNK initiative to be celebrated with the DRVPNK Patio at Hard Rock Stadium





Photo Credit: Formula 1® Crypto.com Miami Grand Prix:


Miami Gardens, Fla: South Florida Motorsports and AutoNation, America's largest and most admired automotive retailer, today announced a multi-year Event Supporter partnership surrounding the Formula 1® Crypto.com Miami Grand Prix.


In this latest announcement, AutoNation will benefit from prominent trackside signage at pivotal areas throughout the Miami International Autodrome track, including brand exposure on the roof of the Turn 18 grandstand. This corner should see a lot of action over the weekend, being at the end of the 2nd longest straight in Formula 1®.


In addition, the AutoNation DRVPNK Patio will include a private viewing deck in the Hard Rock Stadium for 100 all-inclusive VIP guest experiences per day. AutoNation will also have a strong footprint in the fan zone to activate their retail program and engage with tens of thousands of people throughout the weekend.


“Formula 1 has a remarkable presence with significant brand affinity. Once we learned that Formula 1 would come to South Florida, we knew we had to be a part of it and are excited to be an Event Supporter,” said Marc Cannon, AutoNation’s EVP and Chief Customer Experience Officer. “To have DRVPNK featured on our Cornerstone at Hard Rock Stadium speaks to our purpose and showcases our commitment to impact. AutoNation has raised over $30 million to drive out cancer, create awareness, and support critical research and we are well on our way to $35 million raised.”


“With more than 300 locations and 22,000 Associates across America, there are few automotive retailers to rival AutoNation and we are proud to bring their brand to life at the newest and most exciting major motorsport event in the country” said Jeremy Walls, Senior Vice President, Chief Revenue Officer of Hard Rock Stadium & Formula 1® Crypto.com Miami Grand Prix. “As a Cornerstone Partner of the Miami Dolphins, we have seen the ways in which AutoNation manage their partnerships, not only to raise brand awareness but also to have a lasting impact. We are proud supporters of their DRVPNK initiative and will be pleased to see the pink incorporated within our F1 campus in May.”


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About the Formula 1® Crypto.com Miami Grand Prix

Scheduled to make its debut on 6-8 May, 2022, the Formula 1® Crypto.com Miami Grand Prix is the sport’s newest race on the Formula 1® calendar. Located in Miami Gardens, Florida, the world’s top drivers are set to compete on a brand-new circuit located within the complex of the Hard Rock Stadium, the home of the legendary Miami Dolphins NFL team. The 5.41km Miami International Autodrome features 19 corners, three straights and has an estimated top speed of 320km/h.


The race will also provide an additional tourist boost and economic impact to local businesses in the greater Miami region. Formula 1® and South Florida Motorsports are working closely with the local community to provide an allotment of discounted tickets for the residents of Miami Gardens, ensuring they have the opportunity to experience the thrill of the sport. Additionally, South Florida Motorsports have launched a programme to support both local businesses and the community to ensure they get the full benefits of the race being held in Miami Gardens. This includes a STEM education programme through F1 in Schools, as well as the opportunity for local restaurants to be part of the race weekend.


About AutoNation, Inc.


AutoNation, a provider of personalized transportation services, is driven by innovation and transformation. As one of America's most admired companies, AutoNation delivers a peerless customer experience recognized by data-driven consumer insight leaders, Reputation and J.D. Power. Through its bold leadership and brand affinity, the AutoNation Brand is synonymous with "DRVPNK" and "What Drives You, Drives Us." AutoNation has a singular focus on personalized transportation services that are easy, transparent, and customer-centric.


Please visit www.autonation.com, investors.autonation.com, www.twitter.com/CEOMikeManley, and www.twitter.com/AutoNation, where AutoNation discloses additional information about the Company, its business, and its results of operations. Please also visit www.autonationdrive.com, AutoNation’s automotive blog, for information regarding the AutoNation community, the automotive industry, and current automotive news and trends.


About Formula 1®

The FIA Formula 1® World ChampionshipTM was inaugurated in 1950, unifying the sport of Grand Prix motor racing as the world's most prestigious motorsport competition. Through more than 70 years it has grown to become the world's most popular annual sporting series. In 2016 it was watched by 400 million unique television viewers from over 200 territories. The 2021 season will run from March to December and spans 23 races in 21 countries. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: LSXMA, LSXMB, LSXMK, BATRA, BATRK, FWONA, FWONK) attributed to the Formula One Group tracking stock. For more information on Formula 1® visit: formula1.com